Goodyear's Step Towards Future With Their Sustainable Future

In the past few decades, a lot of changes have been seen in the automobile industry because of advancements in technology and the introduction of new ways of production. The focus of product production has been shifting a great deal to environmental protection as well. One such component production related to the automobile which has revolutionized the production and manufacturing is the tyre industry. The company which has contributed a great deal to this revolution is Goodyear tyres. Their use of environmentally friendly ways of production has helped the environment a lot and has also inspired other manufacturers to adapt to these ways. In this blog, we will be taking a look at how Goodyear tyres have worked towards sustainable tyre production and what impact this step has made.

Use Of Sustainable Materials By Goodyear Tyres

A name was made in the wheel market for Goodyear in 2023 when they introduced their tyre which was made with 90% sustainable materials. This was the time when no one in the tyre market saw a product which was mostly made from sustainable materials. Everyone was surprised when they got to know how Goodyear tyres Sheffield replaced petroleum based oils with soya bean oils for tyre flexibility. This flexibility can also be managed with the changing of the atmosphere’s temperature. Apart from this, they also used rice husk ash silica to improve the grip and the traction of the tyres on the road. They took the next step to sustainability by using recycled polyester to replace the previously used virgin polyester for the tyre cords used for reinforcement. You should know that this sustainable tyre by Goodyera is now just introduced as a prototype. But this does not mean that it has not been tested. The product has been tested through various stages to ensure that it will perform well when used every day and the test results were quite positive.

Impact of Sustainability On The Environment

Now, you might be wondering what the big deal it is to use recycled materials for tyre production as nowadays all the companies have been doing so. The first thing that you should know is that if we talk about numbers then various studies have been done that show every year over 1 billion tyres are discarded and most of these tyres go to either incinerators or landfills which causes major issues related to the environment. As these tyre uses lots of resources for their production, they also leave behind a big amount of carbon footprint that directly impacts the environment. Therefore, the introduction of sustainable tyres like these can change the way that the tyre manufacturing industry works and can also save the environment for us as well as our future generations. This can also provide Goodyear with a strong hold on future changes and trends in the tyre market. 

Goodyear Collaboration For Growth

You need to work together to grow no matter the industry you are in. And in the case of Goodyear, they collaborated with various science firms, biofuel producers, and startups to achieve their goal of a sustainable future. The time and resources that Goodyear spends on their tyres’ research and development is something that has proven very beneficial for them. Their collaboration and partnership have helped them in developing materials like carbon black that have less usage of energy which ultimately leads to lower fuel emissions. They are also using retreading technology which means that they recycle worn out car tyres Sheffield by replacing their treads with new ones and making them function again. 

Will People Buy Goodyear’s Sustainable Tyres

There is still a doubt that people are interested in sustainable tyres. Well, if we take a look at the survey done by Goodyear then it can be seen that 70% of the total people who were asked agreed that they would buy sustainable tyres over the tyres made from traditional materials. This shows how the perspective of the customers is shifting towards environmental protection. They just want the surety that the performance and the safety of their vehicle will not be compromised after this. It is also reported that these tyres are quite light weight than traditional tyres which can also benefit with better fuel efficiency. 

Conclusion

The steps that Goodyear took for sustainability and environmental protection are commendable and show how dedicated they are towards the betterment of the future and their efforts to achieve the goal of sustainable tyres. The prototype released by them could change the way tyres are manufactured and would also impact the customers towards using sustainable tyres. Goodyear has become a symbol of using green technology for a cleaner and greener environment. So, let’s see what the future holds for Goodyear and whether this prototype of there’s becomes the stone step towards a much more sustainable future.